Corporate film

Corporate film

Mačiukas Media komanda filmavimo aikštelėje su dviem kameromis

Most corporate films die in the same place: they are full of attractive shots of the office, the staff and the equipment, yet two minutes later the viewer still cannot explain what the company does or why it should be trusted. We start not with the camera, but with the question of what this film has to change in someone’s mind.

Be dantų galima priprasti. Bet kokia to kaina?
Piliamiestis clinic. Dr Valda Valantiejienė, prosthodontist, on patients who got used to missing teeth and in time came to see it as normal.
Autura. The founder tells the company story: diesel fuel system parts and repair centres in Vilnius and Kaunas since 1996.
IDDO furniture. The managing director presents the new showroom and the company’s work.

When you need one

  • On the website, where a visitor decides within seconds whether to stay or leave
  • In sales conversations, when a complex service has to be explained
  • When presenting the company to partners, investors or future employees
  • When your team repeats the same story from scratch to every single client

How we work

  • A conversation about the business. What you sell, who your client is, which obstacle in their mind has to be removed, where the video will be shown and what the viewer should do afterwards.
  • Message and script. Out of a large amount of information we select the single most important idea and build the story, locations, participants and editing direction around it.
  • Preparation. We agree on location, clothing, timing, sources of noise and lighting conditions. On larger projects we carry out a location survey.
  • The shooting day. We work as a team: one person listens to the sound through headphones throughout, another sets the lighting, and I work with the person in front of the camera.
  • Edit and formats. Colour grading, sound, subtitles and versions for the channels where the video will actually be shown.

What is included

  • Creative concept and script
  • Two-camera filming
  • Set lighting and separate sound recording with a backup microphone
  • Working with the person on camera — we interview, reassure and help them phrase the thought
  • Edit, colour grading, sound design, subtitles
  • An agreed number of revision rounds
  • Clearly defined rights of use for the material
Perdangos apšiltinimas ar sienos oro tarpas?

Ekotroba — blown-in insulation and building airtightness. A video series answering the questions clients ask most often.

KOKIE MEDŽIAI AUGA GREITAI?

Vizon — forest and timber purchasing. A film explaining to forest owners how valuation works.

MŪSŲ ATLIKTAS FASADAS

Stogo vizija — roofing and ventilated facades. A completed project presented directly from site.

Frequently asked questions

How long does it take?

We aim to have a first cut ready for review within two weeks of the shoot. The exact timeline depends on the scope of the project.

Our director is afraid of the camera. What can be done?

Ninety per cent of the people we film are not actors. This is our everyday work and we have our own ways of helping someone relax. It also helps to read in advance how to prepare for a shoot.

Is one operator enough?

In theory yes, in practice no. One person cannot monitor sound, correct lighting, control composition and work with the person in front of the camera at the same time. Read more: why a team is needed.

Examples

Explainer videos · IDDO furniture · Commercials

Have a project, or just a question? Write or call us — we will discuss it with no obligation.