FAQ

Frequently asked questions about video for business

These are the questions clients ask us most often — from the first conversation and the price to preparing for the shooting day. The answers are short and specific. Where a topic deserves more, you will find a link to an article beside the answer.

Before commissioning a video

Where should a video project start?

Not with the camera. The first conversation has to be about your business: what you sell, who your client is, which problem the video has to solve, where it will be shown and what the viewer should do afterwards. Only then can we talk about a script. Starting with the camera is like building a house from the roof down. Read more: how to choose a video producer for your business.

Can one video collect views, please the audience and bring in sales?

No. Different goals require different creative solutions. Viral content is built on emotional shock or entertainment, a sales video on a clear solution to the client’s problem. If the task is not defined, the video usually performs none of them. We write about this in how to make sure your videos earn money.

Which single question tells you whether a video producer is a professional?

Ask: “what lighting do you use?” If the answer is that room light or daylight will do, that is the first signal. Lighting matters more to the quality of a film than the price of the camera. The full checklist is in the article how to tell whether a videographer is an amateur.

How many rounds of revisions are included?

This has to be stated clearly in the quote: how many revision rounds are included, how feedback is submitted and what counts as additional work. It is important to separate a revision from a new creative direction — changing one caption is not the same as deciding after the shoot that an entirely different video is needed.

Who will own the footage?

This is worth agreeing before the shoot: where you will be able to use the final film, whether it can be used in paid media, whether it may be cut and adapted, whether raw files are handed over, who arranges the music licence and whether the producer may show the work in their portfolio. Unclear rights of use later limit distribution or create additional costs.

Timelines and scope

What are your delivery times?

It depends on the project, but we aim to have a first version ready for review within two weeks.

Which kinds of business do you make video for?

All of them — we have worked with everything from a lingerie brand to forestry companies. We do not film weddings or christenings.

Does it matter whether the producer is based in my city?

In business projects geography should not be the deciding factor. We work across Lithuania and travel abroad for projects. Choosing a weaker producer because they are a few kilometres away is like choosing a lawyer by the distance to their office rather than by their specialisation.

Preparing for the shooting day

What should I wear for a shoot?

The main thing is that clothing contrasts with the background: lighter clothes against a dark background, darker against a light one. Avoid easily creased fabrics and white polo shirts, because the camera sees more than the eye. Always bring a spare in case something is spilled. All the advice: how to prepare for a shoot.

What if I sweat when I am nervous?

That is normal and happens often. The practical solution is a jacket, which hides underarm marks well, and avoiding tight or synthetic fabrics. Most importantly — tell us. It is a solvable problem, not your private trouble.

I am a man. Do I really need make-up?

You do. Make-up has nothing to do with gender — it is a working tool. Every news presenter and actor is filmed with make-up, because the camera shows a shiny face, redness and sweat. Read more: why make-up matters on a shoot.

Can I do my own make-up?

Everyday make-up looks fine in life, but under filming lights it often starts to shine. Professional camera make-up mattifies the skin and is stronger, because lighting “eats” part of the colour. Not every make-up artist has camera experience either — it is a separate discipline.

How do I prepare for the shooting day so that I feel good?

Sleep well, no alcohol — it shows on the face in the morning. Deal with hair a few days before, not on the morning of the shoot. A light breakfast, plenty of water, coffee in moderation. No new face masks or scrubs on the day. And no intense training — the camera notices a tired body. The full list: nine things about your body.

What if I am genuinely afraid of being filmed, but the business needs it?

Ninety per cent of the people we film are not actors, so this is our everyday work. We have our own ways of helping someone relax: we talk before filming, ask questions and help them phrase the thought. If something worries you, tell us in advance rather than on the day.

What happens before the shoot?

We agree the location, clothing, timing, who takes part, sources of noise, lighting conditions and the texts. On larger projects we carry out a location survey — a space that looks good in photographs can turn out to be too dark or acoustically wrong on the day.

Why one video looks professional and another does not

Why does lighting matter more than the camera?

However good the camera is, without the right light it will not capture what you want. The colours we see are light reflected off surfaces, and a camera sensor is far less sensitive than the human eye. Lighting determines the colour range, the clarity of detail and the atmosphere.

Why do you film at 24 frames per second rather than 60?

Because that is how cinema is shot. A lower frame rate creates a subtle motion blur that our mind accepts as natural, while 60 frames often looks synthetic — suitable for sport, but not for brand communication. 24 frames works on every modern device and platform. Read more: the 24 frames per second secret.

Why does phone footage not look cinematic, even with filters?

Usually for three reasons: no set lighting, uncontrolled colour and too high a frame rate. Cinema plans colour — for example by the 60-30-10 principle, where the dominant colour fills about 60 per cent of the frame, the secondary 30 and the accent 10. More in the article how colour creates the cinematic effect.

Why do you film interviews with two cameras?

For two very practical reasons. First, two angles allow unnecessary words and long pauses to be cut out invisibly — the speaker no longer has to get everything right first time. Second, cutting between angles makes the film feel more substantial and holds the viewer’s attention.

How can I check for myself whether the video I received is good?

There are several tests that require no knowledge of editing. Watch it without sound — is everything clear and smooth. Listen to the sound only — is the speaker clear, does the music overpower them. Listen to it in a car. Watch it on a large screen, not a phone. And look at skin tone — it should not be yellow or green. All the tests: how to check whether a video is good.

Does my project need a drone?

Only when it says something. A drone conveys scale well — the view of a factory, the extent of a forest, the surroundings of a property development. But drone shots must never overshadow the story; they are a supporting element, not the main point. Read more: how aerial footage adds to a project.

Content that works

Do we really have to publish a video every week?

No. Our experience is that companies returning after a longer break with a strong video often get even more views than before it. Algorithms do not punish breaks — they assess the value of the content. Read more: quality over quantity.

Why did our professional video get fewer views than silly content?

Because that content works with a different psychology: watching something of a lower standard makes a person feel better about themselves. It brings views, but not clients. Your goal is not views but trust, authority and sales. Read more: why people watch low-quality content.

What should we do about negative comments?

Do not rush to reply. For the first hour you will be furious, and your reply will damage you rather than the commenter. Call a colleague, let off steam, then answer politely and briefly. Delete only abusive or untrue comments. And note that negative comments often push a video out to a wider audience. Read more: negative comments — a sign of success or a threat.

Why does content about our company history and values not work?

Because the first thing a viewer asks is not “what a fine company this is” but “how does this help me”. Start by naming their problem, show that you understand the situation, offer the solution — and only then talk about yourselves. In video this is even stricter: the decision to watch or scroll on is made within seconds. Read more: on authenticity.

Can we use the same video on the website and on social media?

Usually not. A website video is more informative, slower in pace, one to five minutes long, and its job is to make the visitor understand what you offer within the first seconds. A social media video has to stop the scroll and provoke a reaction. A vertical version is also not simply the middle cropped out of a horizontal frame — that has to be considered while the shoot is being planned. Read more: why websites need their own videos.

Did we not answer your question? Write or call us — you will get a personal reply.