Commercials

Commercials

Reklaminio video filmavimas: Gabija Barštytė prieš kamerą, filmavimo komanda aikštelėje

A commercial has one second. In that second the viewer decides whether to keep watching or scroll on. If the film looks like every other one — “we care about our clients”, “we offer quality”, “15 years of experience” — it will be skipped before it has begun. So we build a commercial not as a pretty clip but as a message that has to hold attention.

Four things without which advertising does not work

  • Contrast. If the film looks like a corporate slide with moving faces on it, it will be skipped.
  • Emotion. Facts do not sell. People react when they laugh, get angry, stop to think or feel stronger.
  • Relevance. The film has to talk about the viewer’s reality, not yours. Your ten years of experience are not relevant to them.
  • Identity. The viewer has to recognise themselves, or the person they would like to be.

We write about this filter in more detail in the article is your video advertising just more spam.

Harmonija, precizika ir estetika - Piliamiesčio klinika
Piliamiestis clinic. A commercial with actors: harmony, precision and aesthetics as the clinic’s message.
Spalvų sala. A commercial with actors for a paint and decorating retail chain.
APATINIS TRIKOTAŽAS (atliktas mano darbas)
Lingerie commercial. Beauty industry: light, textures and mood instead of product demonstration.

How we work

  • We establish who the commercial is for, where it will run and what action it has to trigger
  • We formulate a single message and write a script — not a few lines of plan, but the flow of the story, the visual logic, locations, participants and emotional beats
  • We plan the lighting and colour direction according to the mood the commercial has to create
  • We film as a team, at 24 frames per second, with set lighting and separately recorded sound
  • We edit and prepare versions for different channels and formats
ORCA Crew Services. A commercial for marine crew services, filmed at sea.
Paupio žirgyno reklama
Paupys stables. A commercial for equestrian services.
Mergina, interjeras, rytas
Interior commercial. A mood piece: light, textures and a sense of space.

What is included

  • Creative concept and script
  • Direction and work with the participants
  • Production crew, lighting and sound equipment
  • Where needed — make-up artist, actors, drone
  • Edit, colour grading, sound design, animation, subtitles
  • Horizontal and vertical versions

Frequently asked questions

Can you make a viral video?

A single video cannot collect views, entertain an audience and convert into sales all at once — each of those needs a different creative solution. So the first question is never “will it go viral”, but what task the video has to perform.

Why do you film at 24 frames per second?

Because that is how cinema is shot. A lower frame rate creates a natural motion blur, while 60 frames often looks synthetic. Read more: the 24 frames secret.

Do we need a drone?

Only when it says something — for example, when it shows the scale of a site. Drone shots must never overshadow the story.

Examples

Commercials · Commercials with actors · Beauty industry video

DIRBAME TIKSLIAI IR ŠVARIAI
Vizon. A company commercial built on the message “we work with precision”.
Saulėja SPA. A commercial for body treatment technology.
400 degrees. A restaurant commercial: drinks, light and the mood of an evening.

Have a project, or just a question? Write or call us — we will discuss it with no obligation.