Social media video
Social networks have become interest networks: algorithms show people not what they follow, but what interests them. That means a wide audience can be reached without paid promotion — but only when the content is good enough for the algorithm to want to distribute it.
What we do
- Series rather than one-off posts — consistency builds credibility, scattered posts destroy it
- Vertical formats planned before the shoot, not after it
- Short expert pieces that build authority rather than just collect views
- Content from comments: real audience questions turned into videos that answer them directly
- Visual context that tells the algorithm what your content is about
Why a vertical frame is planned in advance
A vertical version is not simply the middle cropped out of a horizontal frame. When filming happens without thinking about future adaptations, important people, products or text no longer fit in the frame. So we plan the formats before the shoot, not after it.
Visuals are the new hashtag
Algorithms recognise the image: a suit and an office signal business content, a gym signals sport. If you talk about business but film in a car, the content will be shown to the wrong people. Read more: hashtags are dead — what replaced them.
How many videos are produced from one shooting day, whether it is a one-off package or an ongoing series, whether scripts and subtitles are needed for each piece, and whether social media management is included.
Vizon — horizontal video for the channels where a vertical format does not fit.
Frequently asked questions
Do we really have to post every week?
No. Companies that come back after a break with a strong video often get even more views than before it. Algorithms do not punish breaks — they assess the value of the content. Read more: quality over quantity.
Why did our professional video get fewer views than silly content?
Because it works with a different psychology. Views are not the measure of success — trust and sales are. Read more: why people watch low-quality content.
When should we start paying to promote a video?
Wait five days. In that time you will see whether people react, how long they watch and whether they comment. Otherwise you will be promoting something that does not work anyway — only burning the budget faster. Read more: video that does not need paid promotion.
Examples
Vlog-style video · Explainer videos · Beauty industry video
Have a project, or just a question? Write or call us — we will discuss it with no obligation.